Harrah's Rincon Casino needed to bring attention to their new resort-first rebrand. Now called Harrah's Resort Southern California, the challenge was to showcase their many different offerings and shake off the stigma of being a local casino.
The First Resort for Fun campaign highlighted through composite imagery various activities that an individual could experience in a day at the resort. These images were technically challenging to photograph and retouch but in the end, were highly effective at getting the message across.
With this new campaign consisting of print and digital advertising as well as some fun experiential outdoor media, the rebrand was highly successful at elevating the image of Harrah's Resort and kicking off a new era of success.