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Lifeproof had a very successful brand of protective mobile phone cases, thanks in no small part to its very talented Creative Director. It was my job to see that the Creative Director's vision was successfully executed and produced.
Like many successful brands, it was purchased by a larger company and eventually relocated to another state. I managed all of the print and digital production during this transition as well as designed much of the brand collateral, store fixtures and signage, and digital advertising.
The transition was highly successful and has led to ongoing growth and brand recognition.
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