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The Human Touch
Client
Altium Inc.
Year
2019-2021
Location
La Jolla, CA
Role
Creative Director
As the world's leading electronics design software company, Altium dominates their market, but had trouble connecting with and accurately representing their customers.
The Human Touch campaign put PEOPLE first, depicting their roles in the electronics space and the excitement of advancing technologies.
The campaign successfully changed how the company was perceived and also shifted the internal culture to be more inclusive of people from a range of different genders and ethnic backgrounds.
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