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The Human Touch

Client

Altium Inc.

Year

2019-2021

Location

La Jolla, CA

Role

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Creative Director

As the world's leading electronics design software company, Altium dominates their market, but had trouble connecting with and accurately representing their customers.

The Human Touch campaign put PEOPLE first, depicting their roles in the electronics space and the excitement of advancing technologies.

The campaign successfully changed how the company was perceived and also shifted the internal culture to be more inclusive of people from a range of different genders and ethnic backgrounds.

HT-PR-Story
HT-Campaign
HT-Print
HT-OOH
HT-Social
HT-HPO
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